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Strategic Pricing Tool 2012 PDF Print E-mail

 

It's Time to ACT Now!

 

Fast eroding margins, increased price pressure and the imminent Euro crisis adding to the challenge and its complexity of pricing for most companies in 2012.  The European economic uncertainty due to the recent recession adds to the struggle, as countries are trying to come to terms with the ever changing landscape.  Nowadays, the efforts are greater than ever to capture the effective value of the offering (products & services), without leaving money on the table.  On the other hand, the customers, with increased global competitions across all boarders pushes for price transparency, which is threatening to have a negative impact on profit margins.

 

 

The objectives are straightforward:
  • Reduction of the margin leakage
  • Enforce corporate governance & pricing policies
  • Improve knowledge sharing & transparency internally
  • Consolidate all pertinent data in one place
  • Track local regulatory changes closely, as they impact pricing

 

 

Strengthening business relations is a dominant factor for winning deals, whereas pricing most likely remains the primary reason for loosing a customer or a business opportunity.  In 2012, it becomes even more crucial to focus the sales arguments not on price, but rather on the proven benefits (e.g. less time per procedure, materials savings, less patient infections etc.) of the products.

That’s were Smart MedCare steps in to assist, with a customized value-based pricing strategy.

 

 

Value-Based Pricing

 

Most companies in the healthcare industry use pricing as a tactical tool for short-term and local profit optimization, rather than as a long-term strategic element.  Most centralised organised healthcare companies, lack the market insight regarding the customers or a pricing simulation / scenario tool to proactively respond to external impacts.

 

 

Smart MedCare’s Value–Based Pricing Tool – Your Competitive Advantage

 

VALUE-BASED PRICING (cost benefit pricing) is the dominate pricing principle for 2012 in healthcare to REDUCE the MARGIN LEAKAGE. Smart MedCare offers a TOOL to do just that, the SMART Price Tracking tool.

 

One of the key instruments in this process is the PRICE WATERFALL, which is structured into three categories;

 

 

The SMART Pricing Tool

Smart MedCare has rolled out a powerful pricing tool, across transnational organisations, reducing considerably margin leakage through informed pricing decisions.

 

Key Characteristics

 

  • Easy to use for all members involved
  • Short development phase
  • In line with commercial & corporate strategy
  • Aligned with local requirements
  • Flexible modules allowing easy future adjustments
  • Structured along the customers pricing governance

 

Customizable Broad Range Features

 

  • Customer, product comparison cockpit
  • Price approval status
  • Account & action planning
  • Scenario analysis
  • Investment analysis
  • Price calculators
  • Forecasting & budgeting

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